Ford drops BlueCruise pricing… anyone else see this?

Ford News Forum
1

Hey Lightning owners,

Just saw that Ford is cutting the price for BlueCruise. If you’re on the annual or monthly subscription, or your free trial is almost up, the new prices are $495 annually and $49.99 monthly starting October 1, 2024.

If you’ve got BlueCruise active, you’ll see the new prices on your next bill. If you haven’t activated it yet, you can do it through the FordPass app under the Connected Services section.

Also, they’re now letting you use FordPass Rewards points toward the subscription. Pretty cool if you’ve been stacking those up.

Enjoy the hands-free driving!

2

Wait… BlueCruise costs money?

  • Pro owner
3

Oakley said:
Wait… BlueCruise costs money?

  • Pro owner

Yeah, same here. I’ve got the basic model without many extras. Not even sure what the old price was, so I don’t know if this is a good deal.

4

@Jack
I added a few options to mine, but the only ones I care about are pro power, bed liner, and the 360 cameras. Maybe I could have saved some money, but it’s all good.

5

Oakley said:
@Jack
I added a few options to mine, but the only ones I care about are pro power, bed liner, and the 360 cameras. Maybe I could have saved some money, but it’s all good.

A buddy of mine wishes he got a bare metal bed and did a rhino liner himself. My rhino liner from my old Chevy still looks brand new when I wash it.

6

@Jade
Yeah, it was nice having the liner come already done though. No extra hassle.

7

Oakley said:
@Jade
Yeah, it was nice having the liner come already done though. No extra hassle.

True, no appointments needed!

8

@Jack
The old price was $85 a month.

9

Kyrie said:
@Jack
The old price was $85 a month.

Wow, that’s a pretty big price cut then.

10

@Jack
I have the basic trim too. Seems like everyone here went for the Platinum or Lariat. I still love my truck though.

11

Adrian said:
@Jack
I have the basic trim too. Seems like everyone here went for the Platinum or Lariat. I still love my truck though.

Ford didn’t make many Pro models, especially for 2022-2023. The ratio of Pros to higher trims I see is like 1:10 or even 1:20. Lariats are everywhere.

I barely convinced my wife to let me get one at the base price, so no way I was adding more options. Even with the basic trim, it’s still packed with features that other vehicles don’t have. The lane-keeping and auto-braking coming standard was a surprise for me.

12

@Jack
Less stuff to go wrong and drain the battery, so it’s all good :blush:

13

Oakley said:
Wait… BlueCruise costs money?

  • Pro owner

What is BlueCruise exactly? Never heard of it.

  • another Pro owner
14

Maximus said:

Oakley said:
Wait… BlueCruise costs money?

  • Pro owner

What is BlueCruise exactly? Never heard of it.

  • another Pro owner

It’s basically Ford’s version of self-driving for certain highways.

15

My free subscription lasts until 2027, so I’m hoping they update the software by then. It’s cool, but I wouldn’t keep paying for it if it stays outdated.

16

Jeffrey said:
My free subscription lasts until 2027, so I’m hoping they update the software by then. It’s cool, but I wouldn’t keep paying for it if it stays outdated.

Same here. Fingers crossed it’s even cheaper by then. Maybe $100 a year? :sweat_smile:

17

Jeffrey said:
My free subscription lasts until 2027, so I’m hoping they update the software by then. It’s cool, but I wouldn’t keep paying for it if it stays outdated.

2027? How did you get that?

18

@Willow
It came free with my 2023 ER model for 3 years. I double-checked with my dealership to make sure.

19

@Willow
Yeah, I got 3 years free when I bought my 2023 Lariat new.

20

Jeffrey said:
@Willow
Yeah, I got 3 years free when I bought my 2023 Lariat new.

Same here! I checked the FordPass app today, and it still shows I’m good until 2027.