Ford Scraps Electric SUV Plan as EV Demand Falters

Ford Motor Company is adjusting its electrification strategy with cost-cutting measures and a change in its vehicle lineup to handle reduced customer demand.

The Michigan-based manufacturer is scrapping its plan to roll out a three-row electric sport-utility vehicle and will instead be making hybrid SUV models meant to combine emissions reduction and performance. Ford is also delaying the launch of its next electric truck model to 2027, a year later than its expected release, and shifting its battery sourcing to help lower EV costs, the company announced Wednesday.

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The company is adapting to changing market conditions and prioritizing cost-effective electrification solutions.

By focusing on hybrid SUVs, Ford is aiming to strike a balance between reducing emissions and offering vehicles that appeal to a wider range of customers.