If you’re thinking about buying a 2024 Bronco, there are some things to keep in mind. Right now, Cars.com has almost 30,000 listed. That’s a lot of inventory for the end of the year.
I’ve tried making offers on a few, but dealers won’t budge on the price. They still seem to think it’s the early Bronco release days or post-COVID when they could charge whatever they wanted.
Ford has also openly admitted to big warranty and recall issues in their recent Q3 2024 earnings report.
Their leases aren’t great either. I’ve leased 17 vehicles over 20 years, and Ford leases are among the least consumer-friendly. If you’re financing, the current interest rate is 6.9%, which makes the monthly payment really high.
If I were you, I’d either wait or negotiate really hard. Don’t settle for a bad deal.
I think Ford might offer 0% financing for 60 months in December, especially since the 2025 models are on the way.
At my dealership, there are Broncos anywhere from $1,000 to $8,000 off MSRP right now. I don’t know what price the original poster was asking for, but it’s surprising they’re having trouble. If the price they’re offering is below what the dealer paid for it, then I understand why there’s resistance—most dealers won’t take a loss unless Ford steps in.
The only model I saw at full MSRP was the Heritage Limited, which makes sense because it’s a limited-production special edition. (I just checked, and it looks like it sold anyway.)
I bought a new 2024 outer banks high lux for $7500 off MSRP two weeks ago. The key was finding two at different dealerships and going back and forth, primarily over text messaging. Both the ones I used were in transit for delivery in November and they were identical, except one came with a first aid kit, but you could probably use any that are close. I wasn’t some sort of negotiating mastermind. It just sort of happened this way and I was surprised at how they kept coming down. We drove it straight to the tire shop for an upgrade. Anyone want to buy 5 brand new stock tires?
Denver said:
I’m hoping to get a Wildtrak or Raptor in the next few months. Fingers crossed I can find a Raptor for around $77k.
The Heritage Limited Editions from 2024 aren’t moving at all. They’re priced at $72k, and dealers won’t budge. Personally, I lost interest since they don’t offer a manual transmission option in that trim.
I estimate there’s about a 14% dealer markup on these. Even at cost, that’s around $62k, which is still a lot. If you check Cars.com, there are hundreds listed, and they’re just sitting there.
I bought my Bronco back in March. Initially, I looked at used ones, but the price difference between new 2024s and used 2023s wasn’t big enough to justify going used. I shopped around at a few Dallas-area dealers and ended up getting a bit off the sticker price plus a better trade-in value. I was happy buying new.
